by Karen | Jan 30, 2014 | Blog
How do you guarantee success? Use a structured technique that has been used by teams over many years and taught in many Universities around the world. Did you miss Part 1 of our video series? Click here to see it now! Part 1 focused on the idea that we all want...
by Karen | Jan 30, 2014 | Blog
Often times, we don’t know where to begin. Start with understanding your customers. Contextual Inquiry is the first step of Contextual Design, it’s here where we understand the customer’s behaviors and the issues they face by speaking directly with...
by Hugh | Jan 22, 2014 | Newsletter
Shipping off to Palo Alto By Karen Holtzblatt I hope you had a nice Thanksgiving and Chanukah — and that your overall holiday season is joyous! We are enjoying working with our clients now using Contextual Design 2020 our new and improved techniques which...
by Karen | Dec 5, 2013 | calendar entry
Karen Holtzblatt will be teaching CS 78: Understanding Women’s Experience in High-Tech Companies at Stanford University this Winter Quarter. Here is more information about the course: Description: Women continue to be underrepresented in high-tech companies...
by Karen | Dec 1, 2013 | Blog
Do you want to transform your products for the next generation of users and platforms? Our “Cool Project”—a multi-year field research effort—reveals what makes technology products compelling. We now understand why users just can’t stop talking about how their cool...
by Karen | Nov 2, 2013 | Blog
Nothing is better than helping our clients be successful; it’s the proverbial icing on the cake when they receive industry recognition. So we’re pleased that TyMetrix is featured in an episode of “Innovations” with Ed Begley, Jr. on Fox Business Television....
by Karen | Nov 1, 2013 | Blog
We will be releasing a series of clips that explore how to understand your customers in order to create the right product and guarantee success. In this particular clip Karen explains what you have to understand to begin the process. Find out what you can do to...
by Shelley | Sep 10, 2013 | Blog
InContext recently had the pleasure of working with a team at Wolters Kluwer CCH Canadian. They’re responsible for redesigning CCH’s delivery of the Canadian Income Tax Act (ITA) – which is no small act (pun intended). The ITA is big in both size and importance, and...
by Kelley | Jun 27, 2013 | Blog
One of our client team members describes how using Contextual Inquiry helped his team design the ground breaking CUE (Cadillac User Experience) system. In the June edition of American Way Magazine, Cody Hansen, Interaction Designer at GM, narrates the story of how...
by Larry | Apr 11, 2013 | Blog
I have a confession for you all: I’m an affinity junkie. I mean, I LOVE building the affinity. It’s almost pure induction, one of the pillars of Design Thinking. It’s physical and tangible and can be a little bit manic at times, perfect for a hyperkinetic person like...
