Creating a Customer-Centered Product Vision

Creating a Customer-Centered Product Vision–Using customer data and group brainstorming A hands-on exercise where everyone in the room participates in a (very abbreviated!) product visioning exercise.  We’ll pretend we are charged with defining a new...

Requirements Interviewing Mistakes

Requirements Interviewing Mistakes — Recognizing and preventing them An effective way to understand end-customer needs is to go into the field to learn how they work and live, what they are trying to accomplish, as it relates to your product focus. We’ll...

Hugh Beyer

Hugh provides the technical expertise to support InContext’s design solutions. His extensive understanding of the unique and varied capabilities of a wide range of technical platforms enables InContext to design innovative solutions in virtually any development...

Karen Holtzblatt

Karen is the visionary behind InContext’s unique customer-centered design approach, Contextual Design. Karen’s combination of technological and psychological expertise provides the creative framework for driving the development, innovative designs, and design...

The Responsibility of Design

Do you ever get “the clutch”? You know what I mean—that feeling in your chest that THIS feature MUST be shipped or the product will FAIL. When a team member can’t let go of their idea no matter what the data from the customer, the reality of shipping, or the...

Seduced by a Keyboard

Here’s the story: I’m at a meeting hosted by another company. A bunch of us walk into their team room, talking, and I wander over to the table in the center of the room and touch the keyboard laying there. Then I start swearing. I swore because Apple did it again. The...

Agile’s Just a Fad

“Agile is just a fad.” Somebody said that to me the other day, and I’m sure you’ve heard the same if you’re involved in Agile development at all. I had the usual half-defensive, half-annoyed reaction one has when on the receiving end of such a remark. But then I...

Next of Kin

As a gadget fan who spent lots of time in the mobile industry, I’ve been following the story of the Microsoft Kin with great interest.  The Kin was launched in mid-April—a social networking optimized phone aimed squarely and explicitly at teens and pre-teens.  More...

User-Centered Agile Methods

Morgan & Claypool; ISBN: 9781608453726 With the introduction and popularization of Agile methods of software development, existing relationships and working agreements between user experience groups and developers are being disrupted. Agile methods introduce new...

Changing Minds is Hard Work

I’ve been telling people for years that thinking is hard work. At the end of a day building an affinity when everyone’s brain is completely fried even though all they’ve done for the day is stick Post-its on the wall—“See, thinking is hard work!” I say with a chipper...