The HCI International conference is an umbrella for several affiliated conferences, including DUXU (Design, User Experience, and Usability). Karen will be co-presenting a paper at DUXU on Cool in Business: Developing a Data-Based Instrument Measuring “Cool”. We’re pleased to have our work included in this international forum for communicating the latest advances in HCI.
If you are attending the conference, you won’t want to miss the session. You’ll learn about the groundbreaking research showing how product “coolness” can be reliably measured, and the principles that lead to coolness that can be used to guide design. You can find out more at the conference website and advance program.