by Karen | Mar 3, 2011 | calendar entry
Every designer dreams of creating something more – something so great that people crave it, long for it, must have it. Marketers call it “a must have”, “compelling”, or “insanely great”. But most of the rest of us just call it Cool. Over the past several decades,...
by Derek Hoiem | Mar 3, 2011 | calendar entry
At the core of all computer systems is a design—the one being used by your customer. The blueprint or foundation of that design is found in the interaction design. While numerous people are involved in designing systems, products, and services, many don’t have formal...
by Kelley | Feb 28, 2011 | calendar entry
In designing next generation vehicle solutions, General Motors is making increasing use of direct user research, going into the field and spending time driving with customers while they live their lives. Learn how GM’s adoption of user centered design has resulted in...
by Hugh | Feb 15, 2011 | calendar entry
The Agile Games conference is an exploration of how concepts like serious play, collaboration, and experiential learning apply to the field of Agile software development and project management. Our theme for this year is “Learn. Share. Play!” More than a...
by Derek Hoiem | Jan 26, 2011 | calendar entry
Creating a Customer-Centered Product Vision–Using customer data and group brainstorming A hands-on exercise where everyone in the room participates in a (very abbreviated!) product visioning exercise. We’ll pretend we are charged with defining a new...
by Derek Hoiem | Jan 26, 2011 | calendar entry
Requirements Interviewing Mistakes — Recognizing and preventing them An effective way to understand end-customer needs is to go into the field to learn how they work and live, what they are trying to accomplish, as it relates to your product focus. We’ll...
