InContext at Agile 2009 Conference

Agile 2009 is the yearly international conference on agile software development. I’ll be presenting a tutorial called Four Core Concepts for Fast User Feedback in which I’ll be talking about techniques for getting good (and real) customer feedback into agile...

Hey! You’re Standing in My Space!

This year I made it to the CHI (Computer/Human Interaction) conference for the first time in a while. It was fun to see old friends and new research—lots of thought-provoking papers and some fun and cool technology. But it’s the keynote that really struck a chord with...

The Irreverence of Users

I love the mountains in Utah—the arch is an astonishing natural construction. I love the whoosh of the ocean crashing on the rocks. Have you stopped to think about the tiny things—the green of moss thickly layered over rock veined with turquoise? I always wonder—if I...

Differentiate with Simplicity

As a marketing professional at a large company for many years, I—along with my peers—always struggled to find ways to differentiate our products. What whizzy new feature can we include that no one else has? But occasionally a product comes along and reminds me that a...

How Do You Persuade Non-Environmental People to Conserve?

To better understand what real actions people are taking in light of growing public concern over the environmental impact of energy consumption, InContext recently studied how everyday people make energy choices around the home. As a way of getting some perspective on...

Design Opportunities: Look Between the Spaces of Life

“What makes the iPhone cool?” I ask my niece. “I love my iPhone,” hugging it to herself. Clearly this is a visceral attachment – so what is going on? “Where is my iPhone?” she asked, “I have to put the baby to...