by Hugh | Jul 26, 2009 | Blog
Every now and then a client comes to us looking for innovation—some competitor has come out with a product that’s stealing their market, or their old product is running out of steam and they need a new direction. They usually think that coming up with the innovative...
by Derek Hoiem | Jul 21, 2009 | Blog
I recently attended the Sustainable Brands 2009 conference in Monterey, CA. This is where consumer goods brand managers, agencies, and consultants all converged to talk about ways to advance and communicate corporate sustainability practices. For sustainability...
by Karen | Jul 17, 2009 | Blog
OK, I’m letting out a secret. I watch TV shows—and only mindless ones at that. I was hooked on Battlestar Galactica. My husband and I watched religiously—and now it is over. After each episode my husband would go off to Television Without Pity to read what they said...
by Hugh | Jul 9, 2009 | Blog
This hands-on guide for people who need practical direction on how to use the Contextual Design process and adapt it to tactical projects with tight timelines has now been translated into Korean. A Japanese version will be published in January 2010. These two...
by Derek Hoiem | Jul 2, 2009 | Blog
Today interaction design includes much more than what we see on our computer screens. It has a much wider impact on people’s everyday lives—even when they don’t own a computer. Because of this, we need to start thinking about interaction design as more...
by Karen | Jun 25, 2009 | Blog
PDMA is the Product Development and Management Association. At this year’s international conference, I’ll be appearing with several industry thought leaders in a workshop called Finding the Collective Brilliance through Product Design and Integration. October...
