by Shelley | Oct 25, 2002 | Articles
Why it matters: It’s easy to focus on the technology, but cool technology can seduce us into thinking we have a product people want Successful products come from a deep understanding of the customers’ work practice Successful products support and extend...
by Shelley | Jul 19, 2002 | Articles
Why it matters: Facts are not the data that matters for design Interpreting facts with the customer during the interview reveals design needs Using a chain of reasoning with the customer brings you to a shared understanding of what the facts mean Offering a hypothesis...
by Shelley | Sep 14, 2001 | Articles
Here are some tips on how to think like a marketer Why it matters: Define your audience so you’ll know who to show your work to, how, when and why Target your message so you share the right level of information Know how to be inclusive, not defensive Think like...
by Shelley | Aug 31, 2001 | Articles
Unexpected Ways to Extract Extra Value from Your Projects Why it matters: Prove to your senior managers and project stakeholders that they’re getting their money’s worth Demonstrate to customers that you understand their issues and are addressing them...
