Making Design Meetings Work

Why it matters: Meetings are suffering from an image problem You don’t want to waste valuable time with unproductive meetings You do want to lead productive meetings that yield real results When meeting invitations arrive, do you and your co-workers immediately...

Assembling Creative Design Teams

Why it matters: Complementary members bring divergent ideas Conflicting pairings can derail teamwork You want to spark creativity, not ignite a conflagration A team can only be as good as the combined skills of its members. So what qualities combine to create a...

Innovation or Market Research?

Points to consider : Field data collection is becoming more common in many industries Field data can be used for design, innovation, marketing, and product placement Many field methods rely on set questions and do not collect design data Design data comes from careful...

Data From a Few Leads to Optimum Results

Points to consider: There are only so many ways to do work, and they’re revealed within a few interviews Frequency data doesn’t show what matters in the work practice Contextual data uncovers tacit details about work practice, including underlying goals...

To Envision the Future, Watch People Today

Inventing the future: Understand how people really work, and you’ll figure out what invention could help them Nobody wants an invention that doesn’t meet a need Customers can’t tell you what to make, since they don’t know the details of what...