Rapid User-Centered Design Techniques

Challenges and Solutions Why it matters: Organizations are challenged today to shorten and simplify processes but also want to get customer data into the development cycle. This is especially the case when development follows Agile development methods such as Extreme...

Designing Mobile Applications with Customer Data

Techniques that Work for Mobile Platforms CHI 2004 SIG Why it matters: The ongoing transformation of the role of mobile devices is leading to more and more discussion about the best way to include the customer in the design process Do the traditional methods work, or...

Why Contextual Inquiry vs Other Marketing Techniques

Get the right data: Different types of “talk” provide different types of data Saying “we talk to our customers” does not necessarily mean you are doing customer-centered design To get data that is truly useful for product design, you need to...

Personas and Contextual Design

Why it matters: Personas are currently receiving a lot of attention; is the attention warranted? How can contextual data be used to create personas? How would personas fit with the Contextual Design process? Recently I participated in a conference panel discussing and...