by Luke | Jan 31, 2003 | Articles
For Real Feedback on Multimedia Elements Why it matters: Rough paper prototypes are the most effective way to test a proposed design with users Paper prototype interviews allow you to have a co-design experience with the user When your design contains video or other...
by Luke | Sep 27, 2002 | Articles
Why it matters: If you want the users to understand the product, you must first understand the user Understanding about the users and their needs is central to any successful product In the effort of pleasing all your users you might have pleased none “Build it, they...
by Luke | Aug 21, 2002 | Articles
Why it matters: A well-designed document invites your readers into your text. A poorly designed document pushes your audience away. Your readers are time-challenged. You can’t manage their schedule, but you can help them get your message quickly. Good layout can...
by Luke | May 24, 2002 | Articles
Why it matters: The only way to understand the work you are supporting is to see it Learning to interview like an anthropologist leads to better customer data and better designs Looking at work artifacts like an archaeologist reveals important work practices By now,...
by Luke | Mar 29, 2002 | Articles
Why it matters: Reinforce the website message with branding elements, graphics, and links Make scanning for key information easy Users goals are the primary focus Simply Stated Starting with the home page — get to the point It’s that simple. If there’s a...
