User Focus in Enterprise Software

Part 1 of 2 Why it matters: The current economy has CIOs sharply focused on real ROI from business software investments Enterprise software vendors can no longer rely on software design practices that keep users in the periphery Using so-called best practices, domain...

Focus Setting: Getting the Right Interview Mix

Why it matters: Knowing the type of project you have (tactical or strategic) drives your focus setting decisions Once your focus is set, you need the right role mix and organization mix to collect the appropriate amount of customer data There are guidelines you can...

Freeing Up Our Creativity

Why it matters: To create a successful design, teams need to balance between analytical thinking and creativity Making the shift from analysis to creativity can be hard There are some ways you can use to quickly engage your creativity when you need it The success of a...

Making Customer-Centered Design Work in the Real World

Challenges and Solutions from Real World Experience Why it matters: Advocates of customer-centered design often come face-to-face with resistance from their company and co-workers when they try to introduce it into the organization There are strategies and tactics...

Focus Setting: Building a Strong Foundation for Your Project

Why it matters: Without explicit focus setting before the project starts, your success is already at risk Everyone associated with a project needs to understand what the expectations are for the project, what is within the scope of the project, and what is outside the...