by Luke | Mar 2, 2009 | components
Put customer data to work for you We invented Contextual Design 20 years ago to help our Fortune 500 clients understand their customers and design great things. We can help you do the same and train your team as well.
by Luke | Feb 17, 2009 | process
Contextual Inquiry The first challenge of design is to understand customers’ needs, desires, and approach to work or life. Yet work becomes so habitual that customers often have difficulty articulating exactly what they do and why they do it. With Contextual Inquiry,...
by Luke | Feb 17, 2009 | process
Work Models People’s work is complex, detailed, and intangible there’s no good way to write down or talk about work practice. Your challenge is to look past the surface detail to see the intents and strategies that control how work is done. Work models capture the...
by Luke | Feb 17, 2009 | process
Consolidation Designing for a whole customer population, the market, department, or organization that will use the product or system depends on seeing the common aspects of the work different people do. Consolidation brings individual customer data together to reveal...
by Luke | Feb 17, 2009 | process
Work Redesign A design team’s challenge is to invent a system which will improve customers’ work in ways they care about. Work redesign uses the consolidated data to drive conversations about how to improve work using technology creating a redesigned or efficient or...
