by Hugh | Apr 17, 2009 | Blog
I just had the going-on-the-road argument with my wife. Or rather, I just didn’t have the going-on-the-road argument with my wife. And therein lies a tale. See, I’ve been traveling regularly for the business for at least 16 years. And when you go on the road, of...
by Hugh | Mar 13, 2003 | Articles
Why it matters: Paper prototyping can help you work out the problems in any design, no matter how large or small Paper prototyping can help integrate process design with design of a tool or machine It’s always fun to push the limits of a process and see what it...
by Hugh | Oct 11, 2002 | Articles
Points to consider : Teams are trying to employ use cases to define the design, but that’s exactly the opposite of how they should be used Teams who care about customer needs are looking for ways to reconcile customer-centered design with the requirements of...
by Hugh | Aug 3, 2002 | Articles
Why it matters: Customer data will continue to drive design ideas long after the original project is completed. Building a full set of customer work models is an investment. You want to make it pay. You want to use your resources wisely. Don’t get data before...
by Hugh | Jun 7, 2002 | Articles
Why it matters: The work of Contextual Design is done by a team To be successful, team members must be in ongoing touch with customer data and have a shared understanding More and more companies are using distributed teams that can’t meet face-to-face We need...
