Our Services

How we work with you We bring a practical, no-nonsense culture and approach to our work with you. We invented Contextual Design, and with almost two decades of partnering with a variety of clients, we know exactly how to run our projects on time and on budget no...

Our Services: Invent

With Contextual Design, we provide innovation from a deep understanding of your customers and a proven process for transforming that knowledge into insightful, user-tested solutions. Where does innovation come from? People say innovation is about creating something...

Our Services: Reveal

With Contextual Inquiry, we help you collect data about what your customers really do, think and value in a way that eliminates the problems with traditional “voice of the customer” activities. Our data is collected in context, in the real world where people live,...

The Value of CI in Driving Design

“How should you interview your customers?” You know the importance of understanding the needs of your users or customers. But what’s the right way to discover those needs? Here, take a quick quiz. When is this the best place to conduct a user...

Integrating With Software Development Lifecycles

User-centered design gives any sort of development process a powerful boost. But integrating a new approach to design is bound to disrupt established procedures and relationships. Project members have to learn new skills and ways of doing things. Much of the look and...