by Derek Hoiem | Apr 7, 2009 | Uncategorized
Integrating with software development lifecycles User-centered design gives any sort of development process a powerful boost. But integrating a new approach to design is bound to disrupt established procedures and relationships. Project members have to learn new...
by Derek Hoiem | Apr 7, 2009 | Uncategorized
“How should you interview your customers?” You know the importance of understanding the needs of your users or customers. But what’s the right way to discover those needs? Here, take a quick quiz. When is this the best place to conduct a user...
by Derek Hoiem | Mar 18, 2009 | case studies, Featured
Challenge What is the real sales process used within midsize companies’ sales organizations? How well does Sage SalesLogix support it? How do different parts of a company coordinate activities in the sales process? How can Sage SalesLogix become indispensable in...
by Derek Hoiem | Jan 18, 2002 | Articles
Social Scientists Can Bring More Than Expertise in Studying People Why it matters: The role of user researcher has existed informally for years The field is growing as more companies are focusing on user-centered designs User researchers bring unique value beyond...
by Derek Hoiem | Oct 12, 2001 | Articles
Why it matters: You need to design what customers think is great, not what you think is great By understanding the needs of your customers, you won’t waste time re-designing Spend more time creating designs instead of arguing about them Differentiate your...
