Contextual Design
is a customer-centered design process that uses extensive field data as the foundation for understanding users’ needs, tasks, intents and processes for understanding for designing products and systems.
Oracle Cerner World Usability Day
Remote Contextual Design Keynote
Karen gave a keynote talk at Oracle Cerner’s internal conference. What messages would you like to send to your teams and managers? How can you get critical conversations started? Invite Karen to give talks on Contextual Design, what makes things cool, innovation, managing diverse teams, onboarding new hires, and more. Contact us.
Get the Books
The 2nd Edition of Contextual Design
Learn the key contextual techniques to design compelling products. We introduce both the classic CD techniques and the new approaches needed to “design for life”, fulfilling core human motives while supporting activities.
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Retaining Women in Tech
Women leave tech 50% more often than men. Here we share our research and the 6 factors that help women thrive plus related literature.
We introduce tested interventions into daily practices that ensure women on diverse teams succeed.
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About InContext Design
Founded by Karen Holtzblatt and Hugh Beyer, InContext Design has been delivering services to product companies, businesses, and universities worldwide since 1992. Today Karen delivers talks and consulting remote and in-person.
In 2013 Karen began The Women in Tech Retention project to understand what women need to thrive-and create interventions to help managers and teams. The research and interventions are housed at WITops.org
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