Posts Tagged ‘kelley’

Going into the Field is Really the Only Way

by Kelley Wagg

Remembering James Q. Wilson and how he used field research to gain insights into real problems.

Fighting Complacency

by Kelley Wagg

“Complacence inertia.” I have seen it throughout my career. It’s natural to assume you understand your market and your customers because you talk to them in various forums, but it lulls us into complacence.

Innovation Comes from Watching Users

by Kelley Wagg

GM’s experience studying drivers shows that a close analysis of user behavior can indeed lead to innovation.

A Long Term Affair

by Kelley Wagg

I’ve used numerous marketing processes and many development lifecycles during my career but it wasn’t until I encountered Contextual Design that I fell in love.

Differentiate with Simplicity

by Kelley Wagg

As a marketing professional at a large company for many years, I—along with my peers—always struggled to find ways to differentiate our products. What whizzy new feature can we include that no one else has? But occasionally a product comes along and reminds me that a key differentiator can be simplicity itself.