Posts Tagged ‘green’

Design for Conservation

by Hugh Beyer

Conservation is a good idea, but mainstream people don’t consciously conserve—they consume at home and work, without even thinking about it, in pursuit of comfort and convenience in their lives, focused on their life tasks. Design for conservation should keep these points in mind: Above all, people want products that meet their needs. Green features [...]

Connectivity Week 2009

by Karen Holtzblatt

Energy utilities are ready to cross over the boundary of the energy meter and into your life. At Connectivity Week I had the pleasure of participating on one of their keynote panels. Here are some thoughts about the state of our utilities and how things are evolving.

Sustainable Brands 2009

by Dave Flotree

For sustainability advocates, the “live within our means” trend is looking much better than during the past couple decades. People are consuming less and more carefully. But will the people who are conserving and sacrificing now want to keep that up once the recession is over?

How Do You Persuade Non-Environmental People to Conserve?

by Dave Flotree

To better understand what real actions people are taking in light of growing public concern over the environmental impact of energy consumption, InContext recently studied how everyday people make energy choices around the home.

Uncovering Essential Requirements for Green Design

by Karen Holtzblatt

What does it mean to gather requirements with green consciousness? I am not a crunchy tree-hugging green environmentalist. But today environmental consciousness is reaching the mainstream. The average consumer, like me, is asking questions about what it all means for daily life. I was talking to a rabid green friend of mine.  “If we could [...]

Smart Automation in Everyday Life: The Public Rest Room

by Karen Holtzblatt

“Mommy, I’m NOT sitting on the toilet! It’s going to get me! NO, I’m not going to!” “It’s okay, Amanda. Look, I’ll go in with you and cover the laser beam so it won’t flush,” says Mom to her 4-year old. Automation is supposed to make life easier. Or automation is supposed to help fulfill [...]