by Hugh | Apr 8, 2010 | design domain
Conservation is a good idea, but mainstream people don’t consciously conserve—they consume at home and work, without even thinking about it, in pursuit of comfort and convenience in their lives, focused on their life tasks. Design for conservation should keep these...
by Karen | Sep 29, 2009 | Blog
Some weeks ago I was at Connectivity Week and had the pleasure of participating on one of their keynote panels. We were talking to a self-defined audience of 50+ hardcore engineers inventing smart meters, appliances, monitors, and infrastructure that can be leveraged...
by Derek Hoiem | Jul 21, 2009 | Blog
I recently attended the Sustainable Brands 2009 conference in Monterey, CA. This is where consumer goods brand managers, agencies, and consultants all converged to talk about ways to advance and communicate corporate sustainability practices. For sustainability...
by Derek Hoiem | May 15, 2009 | Blog
To better understand what real actions people are taking in light of growing public concern over the environmental impact of energy consumption, InContext recently studied how everyday people make energy choices around the home. As a way of getting some perspective on...
by Karen | Mar 17, 2009 | Articles
What does it mean to gather requirements with green consciousness? I am not a crunchy tree-hugging green environmentalist. But today environmental consciousness is reaching the mainstream. The average consumer, like me, is asking questions about what it all means for...
