Posts Tagged ‘customer loyalty’

Uncovering Essential Requirements for Green Design

by Karen Holtzblatt

What does it mean to gather requirements with green consciousness? I am not a crunchy tree-hugging green environmentalist. But today environmental consciousness is reaching the mainstream. The average consumer, like me, is asking questions about what it all means for daily life. I was talking to a rabid green friend of mine.  “If we could [...]

Water Drop Torture and Customer Loyalty

by Karen Holtzblatt

In these difficult economic times, customer loyalty is critical. How can you provide your users with delight and make them loyal to your brand?