Design Services

Build the right thing the first time. Why do products fail to meet expectations or fail altogether? Why don't users adopt new business systems? What slows delivery of your systems? If you don't get the requirements right, you can't build the right solution. And, if you don't gather the right user data, you can't get the requirements right.

We gather the user data you need with our Contextual Inquiry process and generate designs that fit your users and your business. This allows the development effort to implement rapidly and deliver on time.

Grow revenue and market share. Build differentiation into your product or service. Innovative concepts come from truly understanding how your current or prospective customers think and behave. Contextual Design helps you generate new concepts and integrate them into new products and/or service designs.

Improve your time-to-market. With our structured work models your team will have easy access to user data that allows for clarity of discussion. You'll understand whether the discussion is about design, user interface or technical issues. Eliminate lengthy debates. Use real customer data to make rapid decisions. Developers can implement more rapidly because the design is well documented and tested with real users. The user data provides you with market knowledge that can be leveraged again and again for follow on projects.

Realize bottom line savings. Your customers will be more productive using a system that supports their work practice, design from deep user understanding. They will spend less time figuring out the system or being on the phone with support. Your team will be more productive due to fewer support calls, less development flux and re-work.

You'll own the user data to use and reuse. Work models give you the big picture of how your target users work now. Personas bring your users alive without losing relevant user variation. This user knowledge and understanding provides a basis for generating new solutions and marketing messages over a number of years. Our visioning process generates more concepts and potential solutions than can usually be delivered in a single product release. We'll reveal opportunities to transform your users' lives through feature recommendations, work process re-design, and new product concepts.

Our detailed designs ensure user adoption. Our personas characterize your real user population. We share personas and wall-size versions of the data with your stakeholder at key points in the process. Take the data around your company to build momentum and buy-in. Share the storyboards to get feedback on plans for internal process changes.

Our structured work models provide excellent tools for knowledge transfer into your organization. We storyboard new concepts and iterate the designs with users, clarifying the low-level requirements and checking process changes. Internal users feel heard and customers know that you are listening to their input. We build your credibility with your user population while we work out the best interaction and visual design for your system.

Contextual Design is the best process for delivering usable customer data to your development team in a structured fully documented way. Our experience with multiple industries and technologies means that we understand the breadth and depth of your user's work practice and the most effective way to use technology to provide support. We work within your technical constraints, talking to development during and after design completion to smooth the path to implementation. Contextual design is the 'best practice' user-centered design methodology.

We always deliver on-time and on budget. We work out a detailed schedule of the project with you and we keep to that schedule. Our experience with on-time project management and delivery means that you can depend on our results to drive your internal processes. Our flat-fee pricing also means that you know what the project costs — and it won't change if the plan remains the same.

To learn how InContext can help with your project, please contact us to request more information.