Market Characterization

Are you looking to expand your business into a new market segment or trying to extend your presence within the market segment you currently operate? In order to develop the right offerings to customers you must first truly understand who they are, what they value and the issues they face. Most market segmentation work doesn't offer meaningful insights into target users behaviors which can help focus what you develop and how you go to market. Contextual Design's structured process provides an easy way to capture powerful field data which can be used to generate innovative products and solutions derived from a meaningful understanding of users.

InContext will help you:

Know your target market. Who are your customers? What values and behaviors do they have? How do they work — within and outside of their organizations? What are the core workgroups — how do you support their collaboration?

Find latent needs and delighters. Our work models reveal the holes in your customer's work; whether we find a breakdown or an opportunity to re-design the work, we make recommendations that add value to your users' daily lives.

Create new product directions. Because we learn your business goals and your customer's needs, we can see the best direction to take your products.

Communicate the vision. Our structured data models provide a powerful set of deliverables which tell the story of your customer's needs and the vision for your new directions; incorporate it into your story to stakeholders and customers.

To learn how InContext can help with your project, please contact us to request more information.