Design Columns

Diary of the Brand Switcher

By Karen Holtzblatt
March 3, 2008

Please Come In and Help Yourself! Designing a Self-Service Website

By Traci Lepore
September 11, 2006

Anatomy of a Mad Navigator

By Karen Holtzblatt
April 7, 2006

Smart Automation in Everyday Life: The Public Rest Room

By Karen Holtzblatt
July 7, 2005

Designing Mobile Applications with Customer Data: Techniques that Work for Mobile Platforms

By Karen Holtzblatt
May 26, 2004

Rapid User-Centered Design Techniques: Challenges and Solutions

By Karen Holtzblatt, Lisa Baker, and Joerg Beringer
April 22, 2005

User Focus in Enterprise Software: Part 2 of 2

By George Knoll
December 5, 2003

Turning Less Into More: How Re-designing for a 50% Smaller Display Led to Increased Usability and Sales

By Bob Posert
November 24, 2003

When Different Work Cultures Come Together on a Team: Melding "Their" Work Style with "Yours"

By Jessamyn Burns Wendell
November 7, 2003

User Focus in Enterprise Software: Part 1 of 2

By George Knoll
October 10, 2003

When Bad Things Happen to Good Interviews: Keeping a CI from becoming a traditional interview

By Shelley Wood
August 29, 2003

Just the Essentials — Adapting Contextual Design to a Narrowly-scoped Project

By Wendy Fritzke
July 25, 2003

Focus Setting: Getting the Right Interview Mix

By Joyce Vigneau
July 4, 2003

Designing to the Intent — Support your Users "Why's," Not Just Their "What's"

By Shelley Wood
June 13, 2003

Freeing Up Our Creativity

By Paula Curtis
May 30, 2003

Making Customer-Centered Design Work in the Real World

CHI 2003 SIG
April 18, 2003

Paper Prototyping in the Large

By Hugh Beyer
March 14, 2003

Focus Setting: Building a Strong Foundation for Your Project

By Joyce Vigneau
February 28, 2003

Technology and Intimacy: A Tribute to IM from the Voice of this Customer

By Karen Holtzblatt
February 14, 2003

Using Video in Paper Prototypes: For Real Feedback on Multimedia Elements

By Alexandra Mack and David Rondeau
January 31, 2003

Using a Floor Plan as a Metaphor for Design: Is Your Product a Dream House, or a Construction Nightmare?

By Shelley Wood
January 10, 2003

Contextual Inquiry vs. Focus Groups

By Karen Holtzblatt
November 8, 2002

Will the Videophone Succeed This Time?

By Shelley Wood
October 25, 2002

Contextual Use Cases: Using Contextual Design to Define Use Cases

By Hugh Beyer
October 11, 2002

Build It So They Will Return

By Phanita Sudana
September 27, 2002

Personas and Contextual Design

By Karen Holtzblatt
September 13, 2002

Using Clean Document Design to Clarify Your Message

By Jessamyn Burns Wendell
August 21, 2002

How Long Does Customer Data Stay Fresh?

By Hugh Beyer
August 2, 2002

Good Interview Data — It's More Than Just the Facts

By Shelley Wood
July 19, 2002

Color Theory for Today: Combining Art and Technology

By Traci Lepore
June 21, 2002

Contextual Design with Distributed Teams

By Hugh Beyer
June 7, 2002

What's an Archaeologist Doing at a Design Firm?

By Alexandra Mack
May 24, 2002

Making Design Meetings Work

By Karen Holtzblatt
May 13, 2002

Keep Your Design Meetings on Track by Having a Mainline Conversation

By Hugh Beyer
April 12, 2002

Give Your Website Clarity of Purpose by Avoiding Some Common Design Pitfalls

By Sharon Harris
March 29, 2002

Assembling Creative Design Teams

By Karen Holtzblatt
March 15, 2002

Clear, Concise Text: Is It an Impossible Dream?

By Jessamyn Burns Wendell
March 1, 2002

Innovation or Market Research?

By Alexandra Mack and Karen Holtzblatt
February 14, 2002

The Evolving Role of User Researcher: Social Scientists Can Bring More than Expertise in Studying People

By Les Holtzblatt
January 18, 2002

Guerilla CD

By Hugh Beyer
January 4, 2002

Data From a Few Leads to Optimum Results

By Karen Holtzblatt
November 30, 2001

Contextual Design in Internet Time

By Hugh Beyer
October 26, 2001

Designing from Data: The User's Voice

By David Rondeau
October 12, 2001

To Envision the Future, Watch People Today: The Best Inventions Come from Data on How People Do Things Today

By Karen Holtzblatt
September 28, 2001

Are You Hiding Your Project Behind Closed Doors?

By Shelley Wood
September 14, 2001

The Hidden Value of Contextual Design: Unexpected Ways to Extract Extra Value from Your Projects

By Shelley Wood
August 31, 2001

Design from the Mountaintop: Climbing the CD Mountain

By Hugh Beyer
August 7, 2001

Hiding in Plain Sight: Make Sure Your Web Graphics Don't Camouflage Your Message

By Donald Day
May 4, 2001