About Us
Shelley Wood
Director, Client Services
Shelley brings a breadth of business, design, training, and Contextual Design expertise to projects, with more than 15 years of experience in the high technology industry. One of her primary responsibilities at InContext is to provide side-by-side coaching and training for client teams as they use Contextual Design for their projects, products, and deliverables. Shelley also participates as a project leader on design projects.
Shelley has worked with a wide range of industries and systems, including: insurance; financial management; professional information; publishing; medical devices and applications; supply chain management; customer relationship management; school communications; online learning; commercial real estate management; and ERP systems.
Prior to joining InContext in 2000, Shelley held senior management positions in product management, product development, business development, and training. She is a co-author for Rapid Contextual Design and holds a B.S. in Political Science from the University of California, Davis.
Posts by Shelley Wood
Digital Publishing: A view from the trenches
Does Contextual Inquiry Interviewing Only Work in the US?
How Blink Justifies Doing Field Interviews
Helpful Tips to Improve Your Contextual Inquiry Techniques
Designing to the Intent — Support Your Users’ “Whys” Not Just Their “Whats”
Will the Video Phone Succeed this Time?
Good Interview Data — It’s More Than Just the Facts
