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Driving Real Innovation with Customer DataAre you struggling to beat the competition, but finding yourself only copying features they originally invented? Have you tried to propose new ideas, only to have your company or your customers reject them without knowing why? Do you want to make out-of-the-box design standard practice? Finding the answers to these questions isn’t magic, and it doesn't happen by accident. There is a process and basis to successful innovation. It happens with a considered approach that starts with information about what customers actually do and what they care about, and ends with innovative products and services that delight customers and blow away the competition. This way, you can discover truly new approaches that enable you to recreate and recapture your market. You can predict where new technology should take your customers and your business. Through a combination of lecture, examples, and practice exercises, this two-day workshop will teach you: The three perspectives that you need to successfully innovate products: understanding the customer, the business goals, and the technology. How innovation comes from re-inventing life with products or services in a way that still makes life work. How innovating only at the user interface or technology level fails to create enough change to motivate people to switch from their existing solution. You’ll find out what it actually takes to drive people to new products. How metaphors are a key diagnostic tool for identifying and addressing the core problems faced by a market. You'll learn questioning techniques, such as, "What work is this similar to?" Your answer will guide you to discovering the problems. Why storytelling is a critical skill for teams interested in reinventing the future with their product. The best ways to use customer data and analogous data to drive your innovative thinking. |
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| Copyright
© 2008 InContext Enterprises, Inc. All rights reserved. |
2352
Main Street, Suite 302 Concord, MA 01742 |
Tel: 888-892-0800 | 978-823-0100 Fax: 978-823-0101 |
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