Make customer data
easy to use.

CDTools Resources

The CDTools program offers a variety of resources and training for people and teams using customer data and customer-centered design.

Access to CDTools Resource website

Sample projects with real customer data, affinity diagrams, and more examples

Sample schedules for running a customer-centered design project

Free copy of the new book, Rapid Contextual Design

Real-world examples from clients

Step-by-step guidance, how-to's, tips, and practical advice

Associated training and side-by-side coaching

One-day training workshop  focused on field interviewing and affinity building, with introduction to CDTools use

Four-day coaching for a real project team as they create their deliverable, beginning with interviewing and going through to product concept generation from customer data

Free copy of CDTools with any coaching engagement