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Case Studies
Analog Devices
Challenge: Design a website that targets electrical design engineers throughout their design and still supports online purchasing process and C-level executive customers.
Solution: Use customer data to re-design the website, develop its underlying taxonomy, and reach stakeholder consensus, resulting in a website that received rave reviews from all parties.
LANDesk
Challenge: Use field data and Contextual Design techniques in an XP Agile development environment to develop a product to increase market penetration.
Solution: Use the customer data and insights to reveal new opportunities, generate personas that allow developers to focus on priorities and iterations that serve the customer need, and provide marketing with packaging ideas.
i2
Challenge: Move a complex PC-based enterprise application to a web environment while improving its interface and functionality within the constraints of its complicated underlying database structure and rule-based algorithms.
Solution: Create a re-designed web application providing a coherent place to do work with support for formal and informal tasks and decision-making.
Microsoft.com Website
Challenge: Understand the core Microsoft customers and characterize their requirements and needs to restructure a website with over 1.2 million pages and 7 million daily visitors.
Solution: Gather deep customer data to guide re-design of the site and use tested recommendations for re-designing the site structure to eliminate layers of drill down; and provide a way to easily access needed information balancing the competing needs of information access, user support, and marketing.
Microsoft Communities
Challenge: Improve the design and functionality of Microsoft-sponsored community spaces so customers will use and trust them.
Solution: Offer recommendations for strengthening the site, new marketing directions, and customer data the Microsoft team can use as the basis for their decision-making going forward.
mSports
Challenge: Undertake an advanced research project in mobile technologies that also leads to a commercial application.
Solution: Baseball ScoreCast, a commercially available mobile device application for sports’ fans delivered under the SI.com brand, powered an underlying platform and design that can be extended to create a consistent experience from sport-to-sport and device-to-device.
Productivity Support Tools
InContext Works with Companies to Design Highly-Interactive Work Tools
Challenge: Design productivity support tools that allow the users to focus on the content of the task and their thought processes, not on using the tool.
Solution: Use Contextual Design and InContext’s depth of experience to understand the expectations, temperament, and work style of users and then design highly interactive tools that integrate seamlessly into the work.
SAP
Challenge: Drive customer data into the designs of SAP applications.
Solution: Take advantage of the full spectrum of InContext services from training and coaching to market research to product, service, and business system design.
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