As a proof-of-concept we designed and implemented a new mobile application: Baseball ScoreCast. It delivered a rich graphic experience with navigation so natural it won’t interfere with watching TV or live games. Our unique software platform, the Mobile Object Browser, ensured that all play-by-play content and player statistics were available immediately or just one click away.
Were fans happy? Here are some of their responses:
To find the answers to these questions we did a market analysis investigating surveys, market trends, literature, and analyst recommendations to explore what kinds of mobile applications might spark market interest. We soon selected city guides, financial data, and sports as the most likely areas for commercially successful innovation. Through further analysis, we chose sports as the most likely to succeed in attracting a large audience.
We put together the mSports project to develop an application that supports the fan experience by understanding the needs of sports fans and leveraging new and emerging mobile technologies. As part of Red Sox Nation we selected baseball! More importantly, baseball, with many games a week, was the best candidate for a mobile application.
As a proof-of-concept application, mSports Baseball shipped under the ScoreCast brand of SI.com, the website of Sports Illustrated.
We created our new product using the Contextual Design process from start to finish. Our design team used the method’s full range, starting with developing a deep understanding of the users’ needs and ending with creating a user-tested interface design. We used:
We also invented new processes to better suit mobile devices and to engage a consumer audience.
Field interviews with baseball fans in their homes, stadiums, and on the go revealed design requirements for a mobile application that could: