Driving Innovation

When: April 2nd, 2011
Where: Silicon Valley Product Camp, San Jose, CA
Presenter: Kelley Wagg

In designing next generation vehicle solutions, General Motors is making increasing use of direct user research, going into the field and spending time driving with customers while they live their lives. Learn how GM’s adoption of user centered design has resulted in innovative solutions—patents pending. See what can happen when a company goes into the field and does ethnographic research and uses that qualitative data to generate new solutions for their customers.

Tags: Contextual Design, design, innovation

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