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InContext at 20

by Karen Holtzblatt

Innovation by Design

Infuse insight into your products and organization
Everything we do is driven by a deep understanding of your customer



Rapid Contextual Design

A how-to guide to key techniques for user-centered design

Contextual Design

Defining Customer-Centered Systems

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Contextual Design: Evolved

We’ve received a tremendous response to our Cool Concepts and the resulting changes in Contextual Design. Now our first book on the topic has been published.

Contextual Design: Evolved explains how we overhauled Contextual Design to help teams design for the way technology now fits into peoples’ lives. This 92-page monograph briefly describes the latest version of Contextual Design and shows how it immerses designers in the world of the user for innovative product design.

Contextual Design: Evolved cover

Finding a Product’s Cool Factor

Check out my latest article Finding a Product’s Cool Factor published in the Wall Street Journal, and find out what the key factors in a cool product are. We can help you apply our Cool Concepts and design principles to your products.

Transforming the business of law

Our client at TyMetrix delivers solutions used by legal professionals. In this short video filmed in conjunction with programming airing on Fox Business Television, InContext CEO Karen Holtzblatt describes the users’ business problem TyMetrix wanted to address, and how we partnered to deliver a solution garnering rave reviews.

TyMetrix is empowering legal professionals to work more productively and competitively. No wonder they’re featured on a program called “Innovations”.

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