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InContext at 20


by Karen Holtzblatt

Innovation by Design

Infuse insight into your products and organization
Everything we do is driven by a deep understanding of your customer

Upcoming Events

InContext at CHI 2014

InContext is busy at CHI this year! We’re excited to be on a panel, leading a SIG, and presenting a case study.

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From the InContext Blog

Finding a Product’s Cool Factor

by Karen Holtzblatt

Know You Are Building the Right Thing – Part 3

by Karen Holtzblatt

Know You Are Building the Right Thing- Part 2

by Karen Holtzblatt

Innovation by Design

by Karen Holtzblatt

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Read Karen's blog - Innovation by Design


Publications

Rapid Contextual Design

A how-to guide to key techniques for user-centered design

Contextual Design

Defining Customer-Centered Systems

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Finding a Product’s Cool Factor

Check out my latest article Finding a Product’s Cool Factor published in the Wall Street Journal, and find out what the key factors in a cool product are. We can help you apply our Cool Concepts and design principles to your products.

Innovation by Design

Do you want to transform your products for the next generation of users and platforms?

Understand the Cool Concepts and how the design principles derived from them change the way we need to design for today’s products. Learn how we can measure your product and/or a competitor’s product against these concepts and provide you with direct guidance on how to improve your product.

Click here to view the latest Cool brochure

Transforming the business of law

Our client at TyMetrix delivers solutions used by legal professionals. In this short video filmed in conjunction with programming airing on Fox Business Television, InContext CEO Karen Holtzblatt describes the users’ business problem TyMetrix wanted to address, and how we partnered to deliver a solution garnering rave reviews.

TyMetrix is empowering legal professionals to work more productively and competitively. No wonder they’re featured on a program called “Innovations”.

Visit INNOVATIONinCOOL – our site focused on innovation

Learn “What Makes Things Cool”

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